Now, it's no secret that Capital Content and Surrey FA are long term partners.
the past two years, we have created some amazing content that not only tells a
story but has been tailored to achieve the specific ‘goals’ (pun not intended) set by the organisation.
our partnership is also a two-way street, whereby we help raise awareness of important stories from grassroots football organisations, whilst also being able to promote our abilities as a digital agency with the content we produce.
reason we’re writing about the content we produce is to highlight that
sponsorship (commercial or otherwise) needs to be smart. It's perfectly fine
getting a local pizza brand to be a jersey sponsor but does your team want a
slice of Hawaiian at half time as well as money to support the club? Probably
not...unless you’re Wayne Shaw.
grassroots organisation, there are lots of companies out there that will part
with sponsorship money but you need to be able to show what you can provide
outside of a logo. You need to be innovative in your sponsorship offering.
an age where content is king (specifically video content), you as the
organisation can offer digital content to a potential sponsor that is low in
cost to produce but high in value to a sponsor. The reason it’s high in value
is that it’s pre-packaged. A sponsor can basically just buy off the shelf AND
they get to post your content on their own channels...not just on a jersey.
you can think of ideas (or get your agency to do it) that include both the
organisation AND the sponsor in one video then it’s a WIN WIN.
Here are our
top 3 ideas for content packages that sponsors can buy directly from you:
player in the team gets given access to the sponsors Instagram account and
updates stories throughout the day (preferably a game day). This brings team
followers over to the sponsor’s page and gives them access to something they
normally wouldn't be able to see.
Cross Bar Challenge
all know and love Soccer AM. So why not get some of the staff members from the
sponsor down to the ground and film them doing a crossbar challenge with the
team Keeper. It’s a great team building event and will also produce lots of
little clips to share on social.
with your phone, each player doing as many keep ups as they can do in one go.
Add the sponsor logo to it and send them all of the videos. The sponsor can
post on a Monday ‘how many do you think they can do’ with a screenshot. Then on
Friday, you release the video. If you have 11 players, that is 2 social media
posts a week for almost 3 months all for just 30 minutes of work.
more ideas on how to strategically use a sponsors investment or how to create
content for your organisation, contact Capital Content via the link below. They
are open to chat at any time.