We are delighted to announce the appointment of Sally Lockyer as our new Chief Executive Officer.
Sally brings a wealth of knowledge and experience spanning 20-years within the sports industry across the private, public and not-for-profit sectors.
The former CEO of the British Athletes Commission, a sports marcomms agency and TV production company, Sally has also previously held senior roles at the Commonwealth Games, numerous World Championship events and worked with the Champions League, Juventus, AC Milan and Fulham Football Club alongside global sports brands Nike, Kappa and Lotto.
Sally is currently an Independent Non-Executive Director at Triathlon England and as a long-standing member of the organisation’s strategy working group has helped double membership revenues from £600,000 to £1.3million, launched the hugely successful GOTri entry level product, on target to bring 100,000 new participants into triathlon and increase the sport’s online coverage from 500,000 to 10 million views.
Sally said: “I am excited to be joining Surrey FA as Chief Executive and looking forward to working with all our stakeholders in particular The FA, trustees, county members and our talented in-house team. We have a great opportunity to leverage the hosting of UEFA Euro 2020 and UEFA Women’s Championships in 2021, to engage and inspire even more players into football. I am looking forward to meeting and supporting our growing clubs, leagues, coaches, officials, players and army of dedicated volunteers so that, together, we can realise the huge potential of the game across the County.”
Surrey FA Chairman Les Pharo said: “We are delighted that Sally has been appointed. Sally brings with her a wealth of experience in sport and the Board and I look forward to working with her for the benefit of the game in Surrey.”
Surrey FA’s ongoing strategic plan through to 2021 focuses on supporting and growing the county’s leagues, clubs and volunteer workforce as well as recruiting, developing and upskilling an increasingly inclusive and diverse pool of players, referees and coaches.