The Surrey FA Club Philosophy Toolkit aims to support new or established clubs to hit the ground running.

This newly-launched resource contains content including guidance on developing a club philosophy, establishing a club structure and creating and implementing a marketing and communications strategy.

With the number of opportunities for players more than ever, it can be said that clubs are requiring a greater more robust recruitment policy to attract players to play for their football club.

Within the county, we have seen some clubs grow significantly in recent years with a strong volunteer workforce and a high number of players from U7 – Open aged. It can be seen that these clubs have been able to define themselves, understand their demographic and create a unique selling point to attract players and volunteers alike.

Clubs have become organisations which not only understand ‘what’ they do but ‘how’ and ‘why’ they do it. Playing a key role within the community, clubs have recognised the importance of positive PR and giving the clubs an ‘identity’.

With being a relatively new concept for grassroots football, Surrey FA has developed this document to support, enhance and develop club philosophies within the Surrey Football Community. This toolkit will provide both practical and theory support for a club looking to develop their own individual philosophy.

Get started by downloading the document below.

Download the Toolkit

Surrey FA Club Philosophy Toolkit