Search For Grassroots Heroes Begins


The 2017 Community Awards, presented by McDonald’s and the UK’s four home nation football associations, are now open for nominations.

Alex Brooker and Martin Keown lead the call for nominations, urging communities to honour their local heroes. The awards recognise and celebrate grassroots volunteers across the UK who make a real difference to their communities.

McDonald’s is the longest standing supporter of grassroots football in the UK and continues to champion those who enable children and young adults to play and enjoy football regardless of gender or disability. 

McDonald’s Head of English Football Martin Keown is calling on local communities across the UK to nominate those grassroots heroes who have made a real impact; “McDonald’s has been playing an active role in supporting grassroots football for fifteen consecutive years. Being involved in the McDonald’s Community Awards once again has allowed me to see the continued efforts of thousands of unsung heroes that go into making sure young players of all ages, genders and abilities reach their potential.”

The former Arsenal and England defender said: “Anyone can be nominated for an award; from coaches and caretakers to club secretaries and fund raisers, anyone whose selflessness and commitment allows children to enjoy grassroots football in a safe, friendly and welcoming environment and without discrimination.”

McDonald’s is a long term partner of The FA during which time thousands of grassroots clubs have benefitted. This support has encapsulated all facets of keeping the beautiful game going, from training football coaches and running community football days, to equipping the UK’s 5000+ FA accredited football clubs with brand new kit annually, and is on track to donate its 250,000th kit this year.

Nominate Now

The awards, which take place in England, Scotland, Wales and Northern Ireland, have eight categories including the People’s Award, which is voted for the by the public, and in England have two awards new for 2017 – Coach of the Year and Best Inclusive Programme.

Nominations for The FA, FAW, Scottish FA and IFA Community Awards, presented by McDonald’s, are now open.

To nominate a grassroots football club or volunteer go to:

  Find a Club 2016
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